Customers who innovate with us
With the exclusive Zapt Platform it is possible know when the customer enters/exits the Shopping and its real-time indoor location to enable phygital functionalities really useful for the face-to-face consumer: use Zapt Amazing Maps and Wayfinding for ultra-interactive, flexible, and easy-to-update digital maps; and Zapt Positioning for indoor location technologies, with or without beacon infrastructure.
With the resources of the Zapt Platform, it is possible to make available in just 2 (two) months:
Ultra interactive maps: in 2D or 3D with automatic transition between floors, encompassing the surroundings and parking lots, multi-language, with points of interest and visual highlights by store category
Flexible searches with a face-to-face focus: search for stores, utilities and types of products by text or voice, generating a carousel of results ordered by user proximity and instantly displayed on the map
"Private indoor Waze": Turn-by-turn routes and assistance to the desired destination, with visual map guidance, text and voice instructions, using physical signage as a reference (e.g., “go straight ahead and turn right into aisle C”, …)
universal accessibility: one-click accessible routes for wheelchair users; voice search and navigation; option of an app specialized in the visually impaired, with specialized audio description. To see Zapt Guide for Visual Impaired People.
Proximity Marketing: Lock screen notifications with timely information, suggestions and offers based on customer's physical context – received when entering or leaving a delimited area on the map. All 100% GDPR compliant.
Gamification with geolocation “Pokemon Go Indoor”: public engagement with “collections of coupons or characters” on the map, encouraging visits to all sectors of the mall.
Guided tours: guided tours with multiple stops, voice guidance (audioguide) or text, featuring “new stores”, “seasonal exhibition items”, etc.
Functionalities "aware of the context” (indoor location) that inaugurate a new level in the usability of digital services:
Simplified update with autonomy: portal for the mall itself to update its maps, points of interest, alerts by proximity and routes, among others, with the release of new versions for all channels, with one click.
Same Solution in Multiple Channels: maps accessible as a web app from customized QR Codes, pluggable to the mall's official app via SDK, embeddable in totems and/or websites – automatically adapting to any screen size and type of interaction.
As the public's adherence to the assistant specialized in on-site shopping increases, mall managers gain valuable indicators such as heat maps, generated from Big-Data of location, bringing graphical summaries of the historical flow of visitation, allowing time filters and generation of profiles, among several other indicators.
Zapt Tech's ultra-interactive maps adapt to any totem model.
When viewing a route on the totem, users receive a QR Code that allows them to capture it in a web app for immediate assistance in navigating to the destination.
"My shopping center is medium sized. Visitors don't need a map to find their way around. How can Zapt Tech help me?”
Medium-sized shopping centers are anchors for commerce and entertainment in small and medium-sized municipalities or in neighborhoods of large cities. Zapt Tech's incredible outdoor touristic, playful and humanized digital maps can be offered by the mall, covering and reinforcing its area of influence and interest, as an innovative strategy to attract visitors:
Surrounding maps automatically transition to indoor maps of the mall, taking customers from your hotel to a store or internal service in the mall!
Available via QR Codes in hotels, squares and transport terminals, the surrounding maps open up new spaces for advertisers, quickly becoming self-financing.
| Maps | Positioning | |
|---|---|---|
| Ultra interactive maps of all floors, including points of interest, parking and surroundings. |  | |
| Ultra flexible search for products and services indexed by category and Tags, using text or voice. | | |
| Carousel search results of cards instantly georeferenced on the map. | | |
| QR Codes and/or totems routes to desired destinations, with preview including floor transition and accessibility options. | | |
| Maps that are easy to update independently, can be released with one click for access via QR Codes, apps via SDK, totems of different sizes and web-site. | | |
| Maps as a management platform, allowing the spatial visualization of indicators linked to stores/spaces (eg billing, number of incidents, etc.) | | |
| User positioning (“blue dot”) via exclusive Zapt Tech inertial technology, which does not require beacon infrastructure. | | |
| Top-of-the-line (“blue dot”) positioning with beacon infrastructure, recognized via iOS and Android app (white-label and SDK apps available). | | |
| “Pokemon go indoor” style gamification, with hunting for characters, coupons or objects on the maps, rewarding when the card is filled. | | |
| Offers by proximity, with alerts and promotions sent as customers enter certain regions. | | |
| Audioguide accompanied by texts and routes on maps, for visits and shopping guided by cell phone through multiple stops | | |
| User movement statistics, with heat maps and other indicators. | | |
| Among dozens of other features… | ... | ... |
To get the most out of innovative indoor location technologies, also check out Zapt Tech's advanced solutions:
Zapt Tech has the 1o Brazilian application capable of guiding the visually impaired with audio description of the surrounding environment, obstacle alerts and fully accessible interaction via TalkBack (Android) and VoiceOver (iOS) modes!
Monitor people and assets in real time across your facility to optimize security, cleaning, theft protection and overall process productivity.
Contact us to find out how Zapt Tech can benefit your business
São Paulo – (11) 3090 2841
Belo Horizonte - (31) 3181 0708
WhatsApp – (11) 94336-8326
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